Privacy Policy

Fitzroy Motor is an independent editorial publication focused on long-form writing about cars, bikes, and motoring culture. We keep data use simple and proportionate: if you email us, we use your email to reply; if you accept analytics cookies, we use aggregate stats to understand how people use the site.

1. Who we are

We are a small editorial team. We do not run user accounts, membership profiles, or a customer database. Privacy requests are handled by email at contact [at] fitzroymotor.co.uk.

2. The data we process

• Email correspondence (your email address and message content when you contact us).
• Cookie preference (whether you accepted or rejected analytics).
• Basic analytics data only when analytics cookies are accepted.

We do not process special category data intentionally, and we do not sell personal data.

3. How and why we use personal data

• To reply to messages you send us.
• To keep the site working and improve performance.
• To understand broad readership trends where analytics consent is given.
• To remember cookie consent choices.

4. Legal basis

• Legitimate interests for core site operations and handling correspondence.
• Consent for analytics cookies.

5. Cookies and analytics

Analytics is off by default and only turns on if you choose “Accept” in the cookie banner. See our Cookie Policy for details.

6. Sharing and storage

We use standard service providers for hosting and analytics. They may process limited data on our behalf.

Email messages are kept only as long as needed for correspondence and follow-up.

7. Your rights

Depending on your location, you may have rights to:

• access your personal data;
• correct inaccurate data;
• erase data in certain circumstances;
• restrict or object to processing in certain circumstances;
• withdraw consent at any time where processing is based on consent; and
• lodge a complaint with your local data protection authority.

To exercise your rights, email contact [at] fitzroymotor.co.uk.

8. Security and updates

We use reasonable technical and organisational security measures, but no system is perfectly risk-free.

We may update this policy from time to time. The date at the top shows the latest revision.